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For all our interest in networking, following up is just as important. Many one-person business owners find they either don’t follow up because they don’t know what to do, or develop such an elaborate system for keeping in touch that it quickly breaks down and becomes unworkable.
Typical downfalls include: Read More→
A full line of products helps solopreneurs and independent professionals stop relying on trading hours for dollars and start making most of their money “in their jammies.” Like having your website and affiliates Read More→
The most common question I hear when working with beginning business owners is: Who do I target with my marketing? And, What if someone outside my targeted market wants to work with me? Do I send them away? Read More→
This tip is a perfect question to contemplate at the end of the year as you go into the holiday weekend:
Are you charging appropriately for your products and services?
Do you know the comparable market prices?
How to calculate the value of your solution and the cost of your clients’ problems that your solutions solve? Is there a fit with your prices?
If not, get busy adjusting both your prices and your mind set.
In several conversations with professionals over the course of the years, they all said when they increased their fees they not only got more clients and more referrals, but often found the clients were at a higher level than those they had been serving.
Few had lost clients as a result of increasing their fees and many said their clients replied to the news with some version of “It’s about time!”
How we serve our customers and clients makes a huge difference in our effectiveness as well as our bottom line.
However, when you are a one-person business/independent professional more often than not, how good or not so good your service is Read More→
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