Whenever I suggest to a client that they consider adding audio to their marketing and product development projects, they come back with some version of “low class and tacky!”
Truth be told, I used to think so too. Equating audio on the web, or in my marketing materials as some version of Friendly Henry the Used Car Guy or The Ronco Pitch Man blasting from late night television.
No longer. Using audio for online and off line marketing, or even product development, has enabled many professionals to bypass Read More→
