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I was shocked when I heard a colleague say she didn’t believe in networking. Then she went on to say, “No one ever gets business from networking.”
Now, I know I did, and have for years. So I thought I’d better check it out with a couple of groups I belong to, just to see if I was a “special case!”
The response was astounding. The replies I got not only told great success stories, but also Read More→
Some people do SEO article writing. Others write articles that readers really love. The trick is to combine the two and write articles that are keyword focused but that still Read More→
Whenever I suggest to a client that they consider adding audio to their marketing and product development projects, they come back with some version of “low class and tacky!”
Truth be told, I used to think so too. Equating audio on the web, or in my marketing materials as some version of Friendly Henry the Used Car Guy or The Ronco Pitch Man blasting from late night television.
No longer. Using audio for online and off line marketing, or even product development, has enabled many professionals to bypass Read More→
The quick answer to finding out if your ethical bribe, the freebie you offer new subscribers is really working is to look at your sign up statistics, then decide.
I was blithely making more and more “ethical bribes” to encourage people to sign up for my newsletter in one Read More→
May is marketing month…so be sure to check back often for marketing tips and strategies all month long. Start with writing articles, then look for more posts about marketing during month.
Writing articles is one of the three prime marketing activities for One-Person Business owners.
With an increasing number of distribution opportunities on the web, and a carefully crafted ‘resource box’, business owner authors can position themselves as experts in their niche, drive traffic Read More→
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